Research blog: Commercial Conventions

      Hey everyone ! We are starting our first big project in media today, we have to create a commercial about a company from a list given to us, and we chose McDonald’s. We chose Mcdoanlds becuase we thought that it would be a fun commercial to make and we had many great ideas of what we could do and were immediately inspired. We’ve already started doing some brain storming on different scene ideas we can do and act out.
  Some conventional or common codes that would be in a McDonald’s commercial would be a very positive connotation towards the audience. The symbolic codes is usually set in a McDonald’s restaurant with bright coloring and there is typically kids involved and the mascot for Mcdoanlds, Ronald McDonald. For technical codes, the lighting is bright with cheerful audio and their signature tune and the editing is used to appeal to the projected audience to persuade them to buy their products. Some written codes in a Mcondalds commercial is their slogan : I’m loving it!
  Our group consists of 4 people, Jake, Avalon, Alexandra, and myself. We all plan on equally contributing into this project to make it the best it possibly can and using effective communion skills to communicate our differing ideas and thoughts about the project. We’re so excited to be starting up our first film on the year and we all think it’s going to be super entertaining to make, edit, and watch.