'Assess the importance of marketing in the media area you have studied'
In the film industry, making sure your film is successfully marketed is an important step in the distribution. The marketing step is essential for making a successful film. Film makers use many different types of marketing techniques to get through to potential viewers.
These different types of marketing techniques offer the film makers different ways to reach out to different audiences. One of these marketing technique is Cross promotion. An example of cross promotion is with the Beauty and the Beast film. The film makers had companies such as Kohl’s, offer exclusive items and merchandise to help the film. Along with Kohl’s, Morgan Taylor made a set of movie-themed nail polish colors. These products reached many different potential viewers. These tactics helped the film grossed $1.3 billion worldwide. Another film that used Cross promotion for their marketing is the movie Jurassic world. The makers of Jurassic world created video games and toys with Lego and even candy to help promote the film to a specific audience. Along with the toys and video games, using their parent company Universal Studios got Comcast’s television companies to get a run of earlier Jurassic Park movies and have marathons and sneak previews with Spielberg and Chris Pratt on NBC. This marketing technique help get through to all types of audiences.
Along with cross promotion, synergy is used by many film makers to help push their film out to different audiences. One film that used synergy to help promote their film was Spider-man-homecoming. In an attempt to promote Marvel’s film, the film makers paired up with a commonly eaten cereal brand called Cinnamon Toast Crunch. The cereal offered a free toy inside the box. Marvel’s film ended up grossing 800 million dollars worldwide. Another Movie that used synergy for their marketing tactic was Beauty and the beast film. Disney exercised corporate synergy when a couple of the movie’s stars hosted a special edition of ‘The Bachelor’ on ABC to promote the upcoming release. This technique proved to be helpful with promoting the film.
Social media is always a big tool used by film makers to promote movies. In todays’ day-in-age social media is big part of everyone’s daily lives. Film making and distribution is all done online so naturally the film makers are going to market it on social media. Through the internet anyone can reach and watch any film, whether it is by downloading it online or through a social media app. One film that used social media as their marketing tactic was the movie Jurassic world. There were 4 main trailers distributed around the internet and TV and 4-5 other TV spots. The film makers also made an Easter Egg hunt that was given out as Easter holiday marketing strategy and was completely online. This appealed to many younger potential viewers.
An essential part of the distribution process is having the hard copies. Hard copies are the movie posters that are given to the public to peak the viewers interest. All movies no matter what genre uses this tactic to peak the interest of potential viewers. These posters give a little bit of an insight to what the movie might be about. For example, the movie Spider-man homecoming had a poster of the main character, Spider-man with the word's “homecoming”. This visual gave use an inside sneak peek into this movie. The audience could infer that the movie was going to be about the superhero Spider-man and maybe show his life as a teenager. Another movie that used hard copies as a marketing technique was Jurassic world. Jurassic world had posters with new dinosaurs along with a new character on the front of the posters. The viewers could infer that the movies were going to show dinosaurs as they have before with a new twist.
Overall Marketing is essential to the distribution of films. Marketing helps get through to potential viewers. The way they do this is by using Synergy, Cross promotion, social media, and hard copies. Without a clever way of marketing a film would not be able to be successful film.
