Saturday, November 28, 2020

Marketing campaign


 Hi! Today was a very important for the start of our marketing campaign for Possessed. When starting our marketing campaign my group had decided to “divide and conquer”, in order to get the campaign up in running. We each got a task to do. Alex was in charge of setting up the website ,Wik.com, where we eventually put all of our social media’s for the film and the Twitter account. Jake was in charge of setting up the YouTube account for the movie. Ava was in charge of setting up the instagram. While I was in charge of setting up the Facebook account. Each of the social media’s and website have a specific role to play when trying to reach out to the potential viewers. The website will be used to update our viewers on release dates and to share our other social media platforms. Our Facebook will be used to give teasers to our potential viewers and to get people excited for our film. The Twitter will be used to drop release dates and to talk about the cast and crew of the movie. The instagram will be used to share photos of behind the scenes and posters of the movie. Our main YouTube account will be used to post trailers for the movie. While making each of these platforms, our group had some challenges. When making the YouTube account, Jake had a difficult time due to the email address not working. While making the Facebook account I had a hard time because instead of using my own name, I wanted to use the title of the movie, in the end I had to use my name instead of the movie. Alex had some difficulty when creating the website because she could not figure out how to add the social media on the website. On the other hand, Ava had no problem when creating the instagram. After all the difficulties, my group finally succeeded and now have an awesome website and social media’s. 

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