Today marks a new project. We are saying goodbye to the commercial project and introducing the Music video project, but before we really say goodbye I'm going to reflect on what we did. In the first project we had a lot of things that worked for us and turn out really good in our commercial. One thing that really worked was the storyboarding process and the filming process. The storyboarding process went super well because we had some really good ideas that really translated well onto the paper and while filming. I also drew the storyboard and got everyone onboard with the ideas before we had to film. This made the filming process very smooth. Talking about the filming process, I was very fortunate to have such a great group to film with. Everyone in my group pulled their own weight and came together to make the commercial great. Some things that we can work on are the editing process. For our group the editing process didn't go as well as we hoped it would. We had a lot of bumps in the road but at the end we pulled through and got our project done.
The song that we chose is "Hollaback Girl" by Gwen Stefani. This song was released in 2005 and the music video was released in 2009. This song did very well ever since it hit the charts. We as a group love this song and are really excited to make a music video for this song. We as a group chose this song because we all remember jamming out to this song in the back of the car. This song peaked at the number one on the Billboard Top 100 for eight weeks when it first came out. As soon as we talked about doing this song a lot of ideas piped into my head for what we can do for this song.
The conversation for this music video can be summed up in the abbreviations "CLAMPS".
1. C- the costumes for this music video would be early 2000's attire. This includes tank tops, low rise jeans, beanies, and California inspired cloths.
2. L- is for lighting, the lighting in this particular music video took place in the middle of the day and at night. This means the lighting for most of the music video was bright.
3. A- the actors in their video had a lot of young adults. The actors were seen to have a good time.
4. M- the makeup for this video had a lot of makeup looks from the early 2000's. This includes caked on makeup, thin eyebrows and dark eyeshadow.
5. P- the props used in the music video are very random but they also connect to the locations. The props include Pom poms that cheerleaders use, a car, signs, etc.
6. S- the setting for this music video was in a grocery store, school campus, and the street. All of these locations connects to the props that is used in the music video.
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